• Asian Americans are the fastest growing minority. Since 1990-2000 the overall growth rate for Asian Americans was 106%. The Asian American community grew at a rate of 48% from 1990-2000.

• The average household income is $41,583, 18% higher than the national average. According to data Asian Indians have the highest household income of any major immigrant group in the US, $48320 (USA Today, 11/5/1993) they spent 120 billion dollars in 1994.

• 80% of Asian American family households were maintained by married couples and 42% of these households had incomes of $75,000 or more.

• 44% of Asian Americans age 25 and over had a bachelor's or higher and 86% had a least a high school diploma in 2000.

• In 1999, Asian Americans had a record low poverty rate of 10.7%.

• Asian American families tend to be rather large. The average family is 3.8% per household.

• High levels of education have enabled Asian Americans to be become a productive segment of population, with 72.3% participating in the workforce, and an even higher 84% of men doing so. Of these labor force participants, 43.6% are employed in managerial and professional specialties.

• Asian Americans have attained a high degree of professionalism. They are more prevalent in the fields of science and technology.

• Asian Americans are also very involved in academia. Over 5000 Asian Americans facility members are teaching around the nation.

• Asian Americans have also become successful entrepreneurs. The own around 12,500 hotels with a total market value of their properties estimated at 31 billion dollars.

• Over 30,000 Asian American Medical Doctors are practicing in the United States Today. The young age structure of the Asian American community enabled them to achieve higher levels of education, occupational prestige and one of the highest disposable incomes over any minority group in the US today. This is why this market in the one to target for Niche advertising in this day and age.